Plaza Premium Group (PPG) announces that its digital rewards platform, Smart Traveller, has partnered with HeyMax, the Singapore-based loyalty and travel rewards platform.
The collaboration introduces a new conversion pathway between Max Miles and ST Points, enabling members in Singapore and Hong Kong greater flexibility in how they earn and use rewards. Max Miles can be converted to ST Points at a 1:1 ratio, with conversions available from as low as 1,000 Max Miles, giving members greater flexibility in how they earn and redeem across travel and lifestyle experiences.
Simon Huang, Managing Director, Smart Traveller, said: “We see strong value in partnerships that enhance loyalty connectivity and create more meaningful engagement opportunities for members. This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.”
David B. Wang, Head of Loyalty Partnerships at HeyMax, said: “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight. By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.”
Beyond ecosystem expansion, the partnership delivers a clear member benefit: more choice. HeyMax users gain a new pathway to convert Max Miles into Smart Traveller points, unlocking access to Plaza Premium Group’s global network of airport lounges, dining, and travel services.
This is just the beginning, with future collaboration planned as both companies continue building scalable, flexible rewards ecosystems that meet evolving traveller expectations.
Plaza Premium Group (PPG) announces that its digital rewards platform, Smart Traveller, has partnered with HeyMax, the Singapore-based loyalty and travel rewards platform.
The collaboration introduces a new conversion pathway between Max Miles and ST Points, enabling members in Singapore and Hong Kong greater flexibility in how they earn and use rewards. Max Miles can be converted to ST Points at a 1:1 ratio, with conversions available from as low as 1,000 Max Miles, giving members greater flexibility in how they earn and redeem across travel and lifestyle experiences.
Simon Huang, Managing Director, Smart Traveller, said: “We see strong value in partnerships that enhance loyalty connectivity and create more meaningful engagement opportunities for members. This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.”
David B. Wang, Head of Loyalty Partnerships at HeyMax, said: “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight. By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.”
Beyond ecosystem expansion, the partnership delivers a clear member benefit: more choice. HeyMax users gain a new pathway to convert Max Miles into Smart Traveller points, unlocking access to Plaza Premium Group’s global network of airport lounges, dining, and travel services.
This is just the beginning, with future collaboration planned as both companies continue building scalable, flexible rewards ecosystems that meet evolving traveller expectations.
Plaza Premium Group (PPG) announces that its digital rewards platform, Smart Traveller, has partnered with HeyMax, the Singapore-based loyalty and travel rewards platform.
The collaboration introduces a new conversion pathway between Max Miles and ST Points, enabling members in Singapore and Hong Kong greater flexibility in how they earn and use rewards. Max Miles can be converted to ST Points at a 1:1 ratio, with conversions available from as low as 1,000 Max Miles, giving members greater flexibility in how they earn and redeem across travel and lifestyle experiences.
Simon Huang, Managing Director, Smart Traveller, said: “We see strong value in partnerships that enhance loyalty connectivity and create more meaningful engagement opportunities for members. This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.”
David B. Wang, Head of Loyalty Partnerships at HeyMax, said: “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight. By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.”
Beyond ecosystem expansion, the partnership delivers a clear member benefit: more choice. HeyMax users gain a new pathway to convert Max Miles into Smart Traveller points, unlocking access to Plaza Premium Group’s global network of airport lounges, dining, and travel services.
This is just the beginning, with future collaboration planned as both companies continue building scalable, flexible rewards ecosystems that meet evolving traveller expectations.
